AI-optimized campaigns across Google, Meta, LinkedIn, TikTok, X, and YouTube. Programmatic conquest steals competitor traffic. ABM targets your top 100 accounts. All measured in pipeline dollars, not vanity metrics.
Most B2B paid media programs optimize for the wrong things. CPM. CTR. CPC. Impressions. None of those metrics close deals. Yet they're what most agencies report on monthly because they're easy to measure.
Our paid media operates by a different rule: every dollar is judged by pipeline generated, not engagement vanity. Programmatic Conquest steals traffic from competitor pricing pages. ABM Retargeting hits decision-makers at your top 100 target accounts. AI-Powered Ads use dynamic creative testing across 6 platforms simultaneously. Every campaign reports in pipeline dollars first, ad metrics second.
How we turn paid media spend into closed pipeline.
Comparison of typical B2B paid media programs to our pipeline-optimized approach. Indexed across 30+ campaigns.
Four ad services covering programmatic conquest, ABM, and full-funnel paid media.
AI-optimized campaigns across Google, Meta, LinkedIn, TikTok, X, and YouTube. Dynamic creative testing, smart bidding, and real-time optimization that outperforms human media buyers.
Retarget prospects who visited competitor websites or pricing pages. Your ads appear the moment they're comparing — stealing their pipeline legally.
Strategic placement across programmatic display, native, connected TV, and digital out-of-home. Data-driven budget allocation maximizing pipeline per dollar spent.
Account-based ad campaigns targeting your dream client list. Personalized creative shown to decision-makers at your top 100 target accounts across every platform.
Same category, completely different operating model. Here's what changes.
| Capability | Traditional Approach | With Lilian Consult |
|---|---|---|
| Optimization Goal | Clicks / impressions | Pipeline dollars |
| Platforms | 1-2 (usually Google + LinkedIn) | 6 (full B2B coverage) |
| Targeting Layers | Demographic + interest | ICP + intent + ABM + conquest |
| Creative Process | Manual a/b tests monthly | AI dynamic generation, daily refresh |
| Attribution | Last-click | Multi-touch + pipeline-tied |
| Reporting | CTR / CPC / impressions | Pipeline generated + meetings booked |
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